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What Is a Meta Tag?

Simply put: Meta tags are used to define meta data. Meta data is information about a document.

There are no hard defined rules about what information a search engine, spider or other creepy crawler pulls from your site, but many search engines do make use of two primary meta tags: Meta "description" and "keywords".

Both of these meta tags allow you to describe your site's content and function to increase the chance of searchers finding your site.

For the most part, the first few words get the most attention. I have seen many sites with meta keywords that go on line after line after line. The only thing this will do is possibly get your site banned for spamming. Take the time to pick a few important keywords for each page and be as specific as possible. I.E., if you are selling thingamajigs, list "thingamajigs", not "blue thingamajigs", "red thingamajigs", "yellow thingamajigs", "purple thingamajigs", etc... and then also list things that don't apply like "buy", "sell", "shop" and other things that are just too generic. Good, detailed content is your best bet to getting to the top of the search engines. Provide what the user is looking for... INFORMATION!

Meta tags do not work miracles!

Meta tags can be a useful tool in some, but not all search engines. The inclusion of meta tags is not a cure all to get your site to the top of the search engines.

Meta Tags can help make up for the lack of content on your pages, but the best strategy is to have good content, descriptive pages, good titles and text that is not hidden or buried on the bottom of the page.

Definitely add meta description and meta keyword tags to your web pages. Some search engines will give you a boost if you have them. But don't expect that to necessarily be enough to put you in the top ten. Meta tags are mainly a design element you can tap into, a crutch for helping information-poor pages better be acknowledged by the search engines.

 

 

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